News article

18 Mar 2026

Masterclass i Festival Management, Malmö 23-24 april

Paul Gudging (Festival and Event Management) is coming back to Sweden with his Masterclass april 23-24. Valuable and exciting for Art Festivals. 20% discount for members of Sweden Festivals.

The Festival and Event Management Masterclass is returning to Sweden in April at the Scandic S:t Jörgen in Malmö. The Masterclass has been presented in 27 countries worldwide and this will be the 11th presentation in Sweden. This 2-day professional development workshop includes sessions on programming, marketing, media and social media, AI and events, tourism and placemaking, sustainable events, sponsorship and fundraising. Full details of the programme can be found at the following link: https://festivalmanagers.com/event/malmo-festival-and-event-management-masterclass/?v=7885444af42e. Sweden Festival members can receive 20% discount on the cost of this course. To access the discount use the word swedfest where it says Apply Code on the booking page. Or contact the organizer direct at paul@paulgudgin.com.