Audience development in public spaces
The Director of Swedish Music Festivals, Jan Ove Hafstad, held yesterday - August 14th - yet another presentation on the European Study of Festivals: FESTudy, this time with emphasis on the festival audience. The study is based on data from 390 European festivals during 2008-2011, that was published in Lille, Kortrijk and Tournai in November 2013.
The presentation took place in an open conference at the House of Culture in Stockholm, organised by INTERCULT in collaboration with the Stockholm Fringe Fest. The conference is part of the EU-project RIVERS OF OPPORTUNITIES.
Audience development in public spaces – to build and measure
Date: 14 August 2014, Stockholm
Time: 13.00-16.30
Venue: Stockholm Fringe Fest at Culture House Stockholm, Studio
Admission: free of charge
The 14th of August Intercult together with partners have the pleasure to invite culture professionals, artists, culture managers, event organizers, project owners and managers to join the partner group of Rivers of Opportunities for discussions and presentations of several exciting examples of work with culture on waterfronts and audience development in Stockholm and other parts of Europe.
PROGRAMME OF THE CONFERENCE
13.00 Iwona Preis/Intercult, Welcome on behalf of organizers
Agnieszka Wlazel River//Cities, short presentation of the plattform
13.15–13.30 Adam Potrykus, Festival Director for STOFF World Wide
13.30–14.00 Jan Ove Hafstad, MD Swedish Music Festivals, presents the results of a unique study of festivals “Music Festivals a Changing World – an international comparison”
14.00–14.30 Break
14.30–14.50 Hans Öjmyr, CEO, Stockholm City Museum: Evaluations and Generic Learning Outcomes method used by museum
14.50–15.10 Lena From, Lijelvalchs & Stockholm Art – the city’s art in public space.
15.10–15.40 City of Stockholm represented by Roger Ticoalu, Eventmanager, Claes Karlsson, Artistic director, Stockholm Culture Festival and We Are Stockholm
15.40–16.20 Communications and measurements – to build and measure a festival
Short presentations of culture festivals: Totally Thames London, Donauinselfest Vienna (Austria), United Islands Prague (Czech Republic), Isarinselfest Munich (Germany) Lagunalonga Venice (Italy) and Jafest Åbo (Finland)
16.20–16.30 Closing remarks by Chris Torch, Senior Associate at Intercult
Moderator: Iwona Preis, Intercult
A few words about the background of the event
In the middle of August Intercult is a host of the 6th meeting of partners of an EU funded project Rivers of Opportunities. Rivers of Opportunities is bringing together 10 European organisations with a general aim to share knowledge on practising culture in public places as a way of engaging audiences in new environments. We are dealing with a theme of great concern to all cultural actors: audience development.
Stockholm as a host city is a city of water with festivals, events and a great number of cultural organisations working with creating culture events in public spaces.
The issue of our meeting in August is to take a closer look on how to use audience development strategies for this purpose and measure the results.
Contact:
Iwona Preis, +46 70 756 66 44
Intercult
Nytorgsgatan 15, Stockholm
Iwona.preis@intercult.se
Organiser: Intercult, www.intercult.se
Co-organiser: River//Cities Platform Foundation, www.river-cities.net
With a kind support of:
Stockholm Fringe Fest STOFF, Stockholm Culture Festival, City of Stockholm
Stockholm Business Region
The Grundtvig Programme of the European Commission supports Rivers of Opportunities Learning Partnership.
Read more about FESTudy
Read more about Intercult
Read more about Stockholm Fringe Fest 2014