A one-time opportunity for festival managers
On April 7 Kulturkraft Stockholm have engaged James Waters from Festivals and Events International (FEI) to launch a 3-Day seminar especially for festival managers. James was Associate Festival Director of the Edinburgh International Festival from 1992 to 2006 where he worked with Sir Brian McMaster to devise and implement the Festival’s annual programme. As FEI director he assisted with programming and delivery of the London 2012 Festival, the largest cultural festival ever staged in the UK, celebrating the London 2012 Olympic and Paralympic Games. Over 13,000 performances and events were staged at 1,200 venues accross the country involving more that 25,000 artists from over 200 participating nations. Attendance reached 19.8m.
The seminar
that takes place at Stockholm City Conference Center, from 9-17 during 7-9 April 2014 - contains all aspects of running a festival today. This is really a uniquie opportunity that festival managera should not miss!
The seminar is free for all members of Kulturkraft Stockholm, and thus for members of Swedish Music Festivals. However, travels to Stockholm and lodging is on not included!
Read more about James Waters and Festivals and Events International (FEI)
Read more about Edinburgh International Festival.
Read more about the seminar and add you name to the list HÄR.
A SEMINAR FOR FESTIVAL MANAGERS.
Seminar leader is James Waters from FEI, Festivals & Events International.
The seminar is in english
Datum: 7-9 april 2014
Tid: 09.00-17.00
Plats: Stockholm City Conference Centre, Drottninggatan 71B, Stockholm
Definitions
• What makes a successful Festival
• What structures can present festivals
• What can festivals achieve
• Examples of successful festivals
• Share groups experiences of festivals
• Outline remainder of seminar
Programming
• What is programming?
• Principles of programming
• Developing your own style
• The gossip network
• Partnership working and coproduction
Student work:
The participants will create their own festival from scratch within the parameters which we discussed above.
Audience development/digital marketing
• Developing a Marketing Strategy
o Marketing Tools
o PR Strategy
o PR Tools
o Social Media Strategy
o Social Media Tools
Student Work
The participants will create in turn an overall marketing strategy and then within that defined PR and Social Media Strategies based around the ideas they had created earlier
Fundraising
• Databases
• Public Sector
• Corporates
• Trusts and Foundations
• Individuals
• Merchandising
Student Work
The participants will create in turn an overall Fundraising strategy based around the ideas they had created earlier
Financial management
• Profit and Loss
• Balance Sheet
• Cashflow
• Budgeting
• Contracting
• Forecasting
• Reporting
Operational Management
This looked at festival operational delivery in various types of venture
Stakeholder Management both in the public and private sector
Extended Q and A
Looking back over the course filling in any gaps and sharing experiences