1 sep 2023

Festival Management Masterclass, Göteborg 21-22 september

The Festival and Event Management Masterclass is an intensive 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples to increase participant’s knowledge and improve their events. It includes sessions on key tasks and challenges for event organisers such as Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.

The Masterclass is led by Paul Gudgin who has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. 

Memebers of Sweden Festivals get's a discount of 20%. Contact erik@swedenfestivals for code.

Day 1

Festivals and Events in a Post-Covid World

The past year has been a huge challenge for festivals and events and the next twelve months will be crucial as we revive our events and reconnect with our audiences. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships

Looks at how effective festival organisations manage themselves, their relation- ships with stakeholders and collaborations with partners.


The key to the success of any festival is the strength of the programme. This session explores a number of successful programming approaches

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Destination Branding

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals - Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.